28 November 2011

To Go or Not to Go Social? A Strategic Approach to Social Media

Social Media is exactly what its name stands for: a medium to reach the public.
By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy.

This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.

A much in depth discussion about Social Media will be held from Greek Marketing Academy (Ελληνική Ακαδημία Μάρκετινγκ) next month, 17th of December. Prominent Academians and Professionals will discuss on that topic throughout.

Stay tuned!